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Analytics & Insights.
In 30 seconds.
How do visitors interact with your website? By tracking and analyzing customer behavior, you are able to take decisions of how to optimize your website in order to create the best user experience possible. Analytics focus on your website and how users interact with it. It allows you to study different sources and types of traffic in order to take further actions of where efforts should be spent in order to increase the usability and conversion.
The long version
Usability
Your advertising campaigns and search strategy can be effective, and your presence as well as reputation in social medias positive. Focusing on the usability of your website, by analyzing the behavior of your visitors will allow you to optimize the layout and message given to visitors in order to increase the probability of them converting into actual customers. We are able to provide you with a comprehensive usability evaluation of your website, recommending strategies of how to increase your conversion from visitor to customer.
Conversion Optimization and Testing
Different designs and messages result in different user behavior. By testing different alternatives of the same intended outcome, changing the design or message, will let you know which alternative will be the most efficient one. We will help you setup, monitor and evaluate tests for different parts of your website, in order to optimize your performance and conversion-rate. Our internal system allows us to track up to 10 keywords before the conversion takes place- giving valuable insights about your customer. As the channels online become more sophisticated, so does user behavior. In most cases, conversions don’t result from one single action in one single channel, but rather form a long dynamic path up until the conversion. Making sure your brand is present across various channels, and measuring the effect of it in terms of conversions and sales is fully possible.
Google Analytics
Up to date and reliable data is a necessity in order to take the right business decisions to improve your website. Google Analytics provides both the service of in-depth analysis of your traffic, as well as hands-on advice of how to increase your traffic and conversion. It will provide you with an estimate of the actual potential of your website in terms of visits and sales, and can also help you analyze advanced segmentation and movement tracking of visitors. Analyzing visitor behavior will allow you to further optimize specific parts of your website. We are able to help you setup and install your Google Analytics account and also provide you with the technical support necessary.
Workshops in Analytics and Insights
We provide workshops covering website usability optimization, conversion testing, as well as visitor tracking and behavior. Our workshops are intended for digital directors, web masters, web editors and sales directors, and are lead by our Search Engine Optimization- and/or Search Engine Marketing experts. Let us help you gain the most out of your online data. Contact us in order to get in touch with a member of our staff who will let you know more.
Competitor Analysis
Analyzing the behavior and strategies of your competitors will allow you to stay one step ahead. Our experts are able to compare your current strategy and online marketing activities against a selected number of competitors, within multiple online marketing channels. We are able to compare and show the differences of marketing approaches and will provide you with suggestions of where and how to improve your own digital marketing, in order to stay ahead of competition.
