Newsletter October 2007
Dear readers,
To brighten up these dark autumn times I’d like to inform you about our latest product; Personalised Landing Pages. It is a clever product that allows you to evaluate what type of landing page on your website creates the highest conversion rate and the best performance. We have just concluded a successful project in France with Microsoft where the outcome was a lower CPA and a significant improvement of the interactivity. Let us know if you’d like us to take a look at how we can improve your website!
Leif Eliasson, Chief Executive Officer
NEWS
Search Drives CPG Site Traffic and Store Sales: Study
From February to April, roughly 44% of traffic to consumer packaged-goods sites came from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. Those same CPG searchers reported spending 20% more in-store, in-category within a month of their search activity. These stats, according to the study consortium, highlight both the brand-building and purchase intent benefits that CPG brands can derive from adding search marketing to their mix.
Google Rolls Out Fifth-Gen Enterprise Search Platform
Google has added another dimension to its Universal Search concept, by upgrading the Google Enterprise Search Alliance platform and allowing the service to search through multiple content repositories. Businesses that use Google Enterprise Search Alliance will now be able to search data from third-party platforms like Documentum, FileNet, Livelink and Sharepoint (in addition to content from Google Apps). The search giant has also built the service on an "open" framework, so that third-party file and document storage developers like Stellent and Hummingbird can connect to it -- expanding the platform's overall relevance and utility.
Microsoft Beats Google To Facebook Punch
The online social network Facebook Inc. has sold a 1.6 percent stake to Microsoft Corp. for $240 million, spurning a competing offer from online search leader Google Inc. The deal announced on Wednesday, Oct. 24, 2007 after several weeks of negotiation values Palo Alto-based Facebook at $15 billion; less than four years after Mark Zuckerberg started Facebook in his Harvard University dorm room. Microsoft also won exclusive global rights to sell third-party banner ads on Facebook. This year, Facebook is reportedly expecting a profit of $30 million on revenue of $150 million.
MORE NEWS
September Search Market Share: Back to School Lifts Search Volume