Newsletter September 2007
Dear readers,
A lot has happened here at RT during the summer, not only have we opened the doors to our Norwegian and Danish offices but we have also got a new CEO, Leif Eliasson. I will step down as the news provider and let Leif take over the task of serving you with the latest news from the search marketing industry.
Håkan Mauritzon, Chief Strategy Officer.
I am very excited of joining Relevant Traffic in such eventful times. As stated above, we have just opened our Norwegian branch headed by Monica Arthurson and the Danish branch headed up by Christopher Hermansen backed up by two very competent teams. You will hear more exciting company news from me in October’s newsletter. Till then enjoy this one!
Leif Eliasson, Chief Executive Officer
NEWS
Yahoo Acquires BlueLithium; Expands BT Offerings
Yahoo has agreed to buy the online advertising network BlueLithium for approximately $300 million. The closely held company buys display inventory and then resells it to advertisers in a variety of targeted packages, including behavioral targeting. The big news: Yahoo plans to integrate BlueLithium's behavioral targeting technology with its own, deploying it across Yahoo's sites in addition to the ad network's 1,000 partner sites.
Facebook Lets Users Choose to Publicise Themselves
Facebook, the social-network site that has enjoyed explosive growth in new members over the past three months, said it plans to let users tell the rest of the world how to find them on the site. Facebook will notify members they have a choice over whether to keep their listings private or to allow Facebook to make their name and profile picture available when outsiders search the site. Facebook plans to begin allowing sites like Google, Yahoo or others to "crawl," or index, its public member profiles. The Palo Alto, California-based site has grown to 39 million members, up 62.5 percent from 24 million in late May.
Offline Influence on Online Search Yields 39% Conversion
According to a the "iProspect Offline Channel Influence on Online Search Behavior Study," conducted by JupiterResearch, 67% of the online search population is driven to search by offline channels. It also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase. This 39% conversion rate suggests a synergistic relationship exists between search and keywords far outweigh messaging from the non-branded keywords (company advertising, slogan, or "other") 68% to 18%, respectively. From a marketer's perspective, iProspect believes that the most significant finding of this study is that over one-third of online search users who perform a search as a result of exposure to some offline channel recall making a purchase (via any channel) as a result of that search. -read the whole study
MOREREADING
Search Engine Markets Around the World
Will consumers pay for privacy?
Deciphering the Paid Link Controversy