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- AdSense - allows website publishers to display relevant Google ads on their website's content pages.
- AdWords - a PPC (see pay-per-click) program where website owners can create their own ads and choose keywords.
- Anchor Point - a specific location from which the visitor explores a web page.
- Below the Fold - the part of a web page that you have to scroll down to see.
- Bid Management - optimizing paid search engine bids for the desired rank and maximum amount you are willing to pay per keyword.
- Blog - a business or individual’s online journal, often with the site owner’s personal favorites and regularly posted comments.
- Bounce rate - percentage of website visitors who arrive at your web site’s start page, and then leave without visiting any other pages.
- CMS - your website’s Content Management System has solutions/tools for publishing, indexing and search etc, and is an important tool in SEO.
- CPC, Cost Per Click or PPC, Pay Per Click - An Internet advertising model where advertisers pay the website owner when the ad is clicked.
- Click Through Rate - the rate at which people click on a search engine listing, sponsored ad or a banner ad, calculated by dividing the number of users by the number of ad impressions.
- Contextual Advertising - when the search engines match the meaning of your image or text ads and keywords with the content of the web page where the ad is displayed.
- Conversion Rate - the ratio between the number of clicks on a banner ad or web page and the conversions occurring from those clicks.
- Cookie - a small, computer-based file stored by the visitor's browser and read by the site to remember whom the visitor is, or rather which computer the visitor is using.
- Google Analytics - a web analytics tool offered to site owners for free, in order to measure visitors and online metrics.
- Keyword - a word typed into a search engine to find information. A group of keywords are a key phrase.
- Meta tags - data about the subject matter of the page hidden in the code of a web site that search engines use to find out more information about the page.
- Organic search results - listings on search engine that appear because of their relevance to the search terms.
- Page rank - Google’s measure of the link popularity of a page on a scale of 1-10. Pages with a higher rank also rank better in the natural or organic rankings of the search engines.
- Quality Score - an algorithm that calculates the perceived quality of an ad based on factors like relevance, historic clickthrough rate and bounce rate.
- ROI, Return on investment - the benefit (return) of an investment divided by the cost of the investment; expressed as a percentage or a ratio.
- Relevance - a measure of how close the web pages listed in the search results are to what the user was looking for.
- Remarketing - showing ads to visitors who've visited your website earlier, as they browse the web.
- Robot - also called crawlers, spiders or wanderers, are automated programs that search the web collecting information about websites.
- SEM (Search Engine Marketing) - paid advertising online using sponsored links or ads.
- SEO (Search Engine Optimization) - improved visibility online, using organic (non paid for) search results.
- SMO (Social Media Optimization) - activities in social media with the aim of improving ones online reputation.
- Sponsored links - paid listings on the right hand side of the page, vertically or horizontally (below the search box, but above the normal organic search results).
