Optimised Landing Pages

Do you know what’s happening on your landing pages? What does the visitor do? Does he turn away at the door, so to speak, or does he start navigating around on the site? Both of these behaviours suggest that your visitors (and potential customers) do not find what they are looking for, don’t understand what to do, or possibly need more information about your products and services.

Remember that the landing page is your last opportunity to tell the visitor about your product or service, and it is also your last chance to get him/her to click the buy button.

Maybe optimization of the landing page is a good idea! We are pretty sure that you will agree on this. Then, do you have the knowledge and the means (including time) to actually test, measure and evaluate the results?

Landing Pages Consulting and Testing

We are able to give you recommendations and support on how to build successful landing pages from scratch.

But we don’t rely on theories only; we also like to test the theory in the real world, i.e. real tests on real live traffic and real people. We can do this by splitting the traffic from your paid sources to two or more different landing pages (called A/B testing and multivariate testing). The main idea is that this has to be done in such a way that it generates a reliable statistical result that further optimisation is to be based on.

We can do this with our own in house system alone, but we are also able to work with other applications, such as Google Optimizer.

Services

Even if there are some general dos and don’ts, every site is a different site and every landing page is a different landing page.

Please don’t hesitate to contact us for further inquires of how we might help you!