Owners
98% of Relevant Traffic is owned by Investment AB Kinnevik. Having a strong and active owner ensures that we can maintain our position as a quick-footed company within search and online marketing.
Kinnevik in Brief
Investment AB Kinnevik was established in 1936 as an investment company. The company’s objective is to increase shareholder value, primarily through net asset value growth. The business consists of operating companies such as carton board and paper producer Korsnäs AB. The objective is also to manage a portfolio of long-term investments in a select number of listed companies such as Tele2 AB, Modern Times Group MTG AB, Millicom International Cellular S.A., Metro International S.A., Transcom WorldWide S.A. Kinnevik takes an active role on the boards of its subsidiaries and associated companies.
Since 1976, Kinnevik’s shares have generated an average effective yield of 19,6 per cent per year through higher share prices and dividends, as well as the value of the offer to subscribe for shares.
For more information about Kinnevik: www.kinnevik.se

